Kick-starting the rebirth of North America’s malls
BD+C
MAY 21, 2021
Let’s start with an admission: the authors share great memories of hanging out at our local mall with friends in high school. For David, this meant the early 1960s—a couple of years before the dawning of the Age of Aquarius, and malls represented an exciting opportunity to spend time in a place that was all about a shiny future. For Jason, this meant the 1980s—the Age of Aquarius was long gone—and malls had matured into the social heart of the community, a place where everyone spent time.
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