EntreArchitect
MARCH 31, 2007
When I launched our firm’s website back in 1999, there were few architects online. We started Fivecat Studio with no clients and no cash. A few friends commissioned us to design small residential, retail and restaurant projects. We photographed them, launched Fivecat.com and the rest is history. From those early projects to this day, the majority of our leads have been generated by our website.
EntreArchitect
MARCH 30, 2007
If you have not been to the new Apple store on Fifth Avenue , do it soon. In a city where everything is big and loud, the Apple store stands out by being small and quiet. It is simply genius. When you are there, take a good look at Apple as a business. The Apple brand is all about design. From the glass cube above the plaza, to the structural glass stair (patent pending by Apple) leading down to the simple, clear layout of the store below.
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EntreArchitect
MARCH 29, 2007
Traditionally, architects have found clients through word of mouth (WOM). Wouldn’t it be great if we could learn how to improve our chances of being talked about? The Word of Mouth Basic Training (WOMBAT) blog has an interesting post today about Gary Stein of Ammo Marketing and his take on Taking Awareness to the Next Level. Your prospects may know your firm exists, but they may not contact you until their friend says, “Hey… I heard about this great architect.” Gary gives
EntreArchitect
MARCH 27, 2007
Today, Seth posts : Jordan Tierney and her colleagues have been working for months on the Periodic Tableaux, a one-of-a-kind art book that’s not for sale. Why invest the hours and the sweat and the talent in a piece of art you can’t (and won’t) sell? Two reasons. The best reason is that when you practice your craft for yourself, not for the market, it drives you in new and important ways.
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EntreArchitect
MARCH 24, 2007
“The magic, and the way in which you win the hearts and minds of your clients, is how you do it.” That’s what John over at Duct Tape Marketing posts today. Clients see us as all the same. One architect is just like another. We are all expected to be wonderfully talented designers. We are expected to know the codes and technical details required to construct safe and healthy buildings.
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EntreArchitect
MARCH 23, 2007
At the last few meetings of the AIA Westchester / Mid-Hudson Practice Management Committeee, we discussed websites and how they could benefit our practices. I just wanted to share some of the work I’ve done online for my firm, Fivecat Studio. I thought it might be helpful for your own practice. Fivecat.com. We built our first website in 1999. It has gone through a few redesigns since then, but it has always been intended to simply educate our potential clients.
EntreArchitect
MARCH 20, 2007
For all design professionals in the metropolitan NYC area, this thursday is AIA Westchester / Mid-Hudson Design and Technology Expo 2007 at Rye Town Hilton in Rye, New York. Looking for continuing education credits? I have inside information that there are still seats available for a few of the seminars. Download the registration form here. See you there!
EntreArchitect
MARCH 16, 2007
At this month’s meeting of the AIA Westchester / Mid-Huson Practice Management Committe we were discussing the subject of partnering (two architects working with a joint venture agreement). Among many interesting comments, the question of legal agreements was raised and I wondered if the AIA offered a document for architects looking to partner.
EntreArchitect
MARCH 14, 2007
Last week, I posted my favorite business and marketing blogs. Catching my link to his blog, Scott Ginsberg took a tour through Entrepreneur Architect and found my post referencing a recent article in Architect magazine about getting publicity. He left an interesting comment. At his blog , Scott “shares ideas, stories and observations from his speeches, articles and books on how to MAXIMIZE personal and professional approachability – one conversation at a time.” A self-proclaime
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EntreArchitect
MARCH 13, 2007
The Heath Brothers, authors of the new bestseller, Made To Stick: Why Some Ideas Survive and Others Die , walk the walk in their ChangeThis manifesto about three straightforward ways to make your strategy work. They preach the power of concrete language and stories to communicate your strategy effectively. Missed the Heath Bros. on “The Today Show” or NPR?
EntreArchitect
MARCH 11, 2007
A trip to Northern Westchester Hospital Center today (everyone is fine now, thanks – a story for another day) got me thinking about systems and how important they are to a successful business. Whether that business is helping patients feel more comfortable or designing a home for a young family, properly designed systems can ensure a consistent, predictable result…every time.
EntreArchitect
MARCH 6, 2007
If you are reading this post, you have probably already learned the value of a well written blog (I hope I am working my way up to “well written”). The best posts will give you a nice juicy morsel of information with links for those who want to dig deeper into the subject. I read several blogs everyday. Here are a few of my favorite business blogs: Seth’s Blog.
EntreArchitect
MARCH 3, 2007
I have been using PCs with Microsoft operating systems since purchasing my first PC in 1992. We still use Dell PCs with Windows XP at the studio. When I hired John Whalen, our first Project Manager, he started preaching the virtues of Apple computers. I never considered Apple for the studio, because they would not run AutoCAD. Every time one of the PCs crash (at least once a week), John taunts me about the “darkside” of Microsoft.
Speaker: Donna Laquidara-Carr, PhD, LEED AP, Industry Insights Research Director at Dodge Construction Network
In today’s construction market, owners, construction managers, and contractors must navigate increasing challenges, from cost management to project delays. Fortunately, digital tools now offer valuable insights to help mitigate these risks. However, the sheer volume of tools and the complexity of leveraging their data effectively can be daunting. That’s where data-driven construction comes in.
EntreArchitect
MARCH 1, 2007
I am very interested in the business of naming. When Annmarie and I launched Fivecat Studio , we wanted a name that differentiated our firm from all the “Smith and Smith” firms in the region (our legal entity is still McCarthy LePage Architects, PC, so we have not yet taken the full plunge). The Name Inspector has a great blog all about naming.
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