EntreArchitect
FEBRUARY 28, 2007
Seth posts How to Succeed in Business (to Business). He writes about the importance of patience, not overpromising and finding one thing that clients need, then being the very best at that one thing. I think its pretty good advice for us architects as well. Anyone practicing architecture for more than a few months knows that patience is a prerequisite.
EntreArchitect
FEBRUARY 26, 2007
The February issue of Architect magazine includes an article written by Fred Bernstein titled, Getting The Publicity You Need. In December, Claire Whitaker closed the doors of The Kreisberg Group, a P.R. firm she lead as president for five years, and moved across town to her new position as the head of public relations for the Pritzker Prize winning architect, Santiago Calatrava.
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EntreArchitect
FEBRUARY 27, 2007
When in architecture school, we each had a professor who told us that architecture should be practiced for the art and the art alone. “If you want to make money”, he said, “quit now, take a walk across campus and enroll at the business school.” Some took the advice, left the profession and today are earning a nice comfortable salary.
EntreArchitect
FEBRUARY 24, 2007
Traditionally, architects have obtained commissions through word of mouth. Complete a project successfully and your client will recommend your firm to their friends and family. What if your clients not only recommended your firm, but worshipped it? What if they were so happy with your services that they went out of their way to spread the good word about your firm as fast and as far as they could?
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EntreArchitect
FEBRUARY 22, 2007
Many years ago, before Annmarie and I started our residential architecture firm , I was a project manager with Kaeyer, Garment & Davidson Architects in Mt. Kisco, New York. I worked very closely with the senior partner at the time, Dick Kaeyer. My first assignment as Project Manager was a major addition and renovation project for a church and facilities in Yorktown Heights.
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EntreArchitect
FEBRUARY 22, 2007
The February issue of Contract magazine includes an article titled, Design Business. In addition to the prerequisite MBA, top corporations are seeking candidates with empathizing, problem-finding and creative design skills. Many business schools are integrating design courses with their MBA curriculum. Design schools are finally getting the message as well.
EntreArchitect
FEBRUARY 20, 2007
Josh points us to a great quote by Frank Lloyd Wright: “A vital difference between the professional man and a man of business is that money making to the professional man should, by virtue of his assumption, be incidental; to the business man it is primary. Money has its limitations; while it may buy quantity, there is something beyond it and that is quality.” …and Frank died penniless.
EntreArchitect
FEBRUARY 20, 2007
I received an e-mail today from Phil Simon, AIA National Managing Director, Marketing and Promotion about the new national marketing campaign. Here’s what he wrote: Dear AIA Colleague: The 2007 national advertising campaign began last week with the first of more than 430 commercial radio network spots that will air until the end of June. A trade magazine ad campaign to build on the radio ads is also underway in six distinct market sectors where architects offer their services.
EntreArchitect
FEBRUARY 19, 2007
Here’s a post for all the architects who say that marketing doesn’t matter. Seth Godin points us to Glass House Denver , a 23 story residential complex in Denver. Using a permission-based marketing strategy, the developer sold every one of the 389 units before the building was even completed. They credit Seth’s book, Permission Marketing.
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EntreArchitect
FEBRUARY 18, 2007
If you ask my mother, she will tell you that I have always been a businessman. That may be true, but I remember clearly the day my passion was ignited. When I was in my third year of architecture school, I picked up an issue of Entrepreneur magazine at the local supermarket. Skimming the pages, I previewed story upon story about another successful entrepreneur.
EntreArchitect
FEBRUARY 17, 2007
In a search for the term “business of architecture”, Google pointed me to Hugh MacLeod’s Gaping Void blog and a post titled, “The Architect’s Manifesto” Needless to say, it peaked my interest. Hugh referenced a post by Josh Horne, a 24 year old student of architecture with a very interesting perspective on business success in architecture.
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