EntreArchitect
APRIL 30, 2011
There’s a saying in business, “What gets measured, gets managed.”. Winning companies track several metrics to gauge their performance and measure business success. ROI (return on investment), EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization), average sales, website traffic, employee churn and average inventory are all key business indicators.
EntreArchitect
APRIL 29, 2011
Several years ago, I attended a local AIA seminar presented by a fellow architect and the Chapter Council. The topic was “alternative agreements” What I learned during that interactive meeting was that for some projects, selecting one of the many legal documents available from our national professional organizations an appropriate way to protect both the architect and the owner when entering an agreement for architectural services.
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EntreArchitect
APRIL 27, 2011
Several years ago, we constructed a new Proposal document that doubles as our Owner / Architect Agreement. It’s 5 pages long and, together with a separate 2 page “Standard Terms and Conditions” document, it includes all the protections of the AIA document… but looks and reads much friendlier. Fivecat Studio specializes in large residential additions and alterations, so we’re dealing with homeowners.
EntreArchitect
APRIL 2, 2011
Although not technically “social media”, I have been blogging at [link] since 2006. I have had many clients remark that they read my blog and felt that they had grown to know me before we actually met. For me, that alone makes it worth the time required to post on a weekly basis. Recently, I have been much more active on facebook, [link] and Twitter, [link].
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EntreArchitect
APRIL 1, 2011
The Entrepreneur Architect Linkedin Group has been very active lately. We’ve been discussing fee structures, branding, client acquisition, firm naming, business plans and startups. The question of the day today is about social media. Are you actively using social media platforms such as Linkedin, facebook, Twitter or YouTube to promote your business, make connections, influence people or attract clients?
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