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Buying on a Promise: The Powerful New Role of Renderings in Real Estate Marketing

Architizer

In the ever-evolving world of real estate, the concept of pre-selling residential units has gained significant traction. Developers often market and sell units based on detailed renderings and visualizations before the building is even constructed. But I have always wondered, what makes people so drawn to this concept?

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"Tallest tower in Nebraska" under construction in Omaha

Deezen

Construction is underway on a 206-metre-high skyscraper by US architecture studio Pickard Chilton in Nebraska , which is set to be the state's tallest when completed. Developed by the Nebraska-based Lanoha Real Estate Company , construction on the project began last year, with completion estimated for 2026.

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C3D Architecture breaks ground on "striking" Manhattan skyscraper

Deezen

Construction has begun on a skyscraper in Midtown Manhattan by local firm C3D Architecture that was designed with a bulbous facade that have a "striking visual effect". Completion is set for 2026 Developed by New York real estate company Sioni Group , the project is expected to be completed in 2026.

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Mercedes-Benz unveils first branded residential skyscraper in Dubai

Deezen

Our aim with our first branded real estate residential tower is to create new, desirable grounds that inherit our brand's DNA and give our customers a place to arrive, unwind and come home to." It will contain 225 apartments along with restaurants, a gym, lounges, exhibition spaces and "VIP parking" facilities.

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Five luxury residential projects designed by luxury car brands

Deezen

The tower is the latest foray into real estate by luxury car brands, which are now developing numerous high-end apartments and houses. Expected to be completed in 2026, the 61-storey skyscraper will feature a car elevator that takes residents in their cars from the ground floor to their apartments.

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Benefits of Using Sustainable Materials in Home Construction

Architecture Ideas

In 2026, the distribution of sustainable structural products worldwide is projected to remain steady, with a market share of 62.4 This figure highlights the enduring market prevalence of sustainable construction materials and the consumers’ expanding preference for eco-conscious building options.

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Ceci by Space Encounters

aasarchitecture

Real estate developer Being has secured the tender for Plot 2E in Zuidas, Amsterdam. Construction of ‘Ceci’ is anticipated to commence in mid-2025, with completion expected by late 2026. ‘Ceci’ promises to inject a sense of wonder into the predominantly business-oriented Zuidas district.

Space 59