Archmark

OCTOBER 8, 2024

In the world of architecture, branding often gets boiled down to one thing: the logo. Many architects invest too many hours and resources into designing the "perfect" logo, believing it to be the cornerstone of their brand. However, this approach misses the mark. While a logo is a key visual element, it’s not the most important aspect of your brand.

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Archmark

APRIL 10, 2024

It's the 21st Century, You Need to Start Taking Digital Marketing for Architects Seriously! Architects, can we drop the BS and cut right to the chase. We are now more than 24 years into the 21st Century, if you still believe that digital marketing is not for you, it's time you woke up. Times have changed, and as someone who has dedicated myself to helping architects, it pains me to see so many of you neglect digital marketing.

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Archmark

SEPTEMBER 18, 2023

How do architects generate leads in today's competitive market? The answer lies in leveraging digital platforms and traditional networking methods to attract prospective clients. In this blog post, we will: Explore various strategies that can help architecture firms drive leads and grow their business. Discuss the importance of social media channels and email marketing campaigns as part of a comprehensive lead generation strategy.

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Archmark

JUNE 21, 2023

As technology continues to advance, we see AI being used more and more in architectural design. Perhaps you're already utilizing AI for architecture-related tasks, such as: Optimizing your design process Project management Repetitive tasks like payroll and billing But, did you know you can use artificial intelligence tools to create top-tier blog posts for your architecture blog?

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Archmark

MAY 12, 2023

The ability to set and achieve goals is an essential part of personal and professional success, whether you're striving for personal growth, learning new skills, or building a sustainable architecture firm. S.M.A.R.T. Goals and G.R.E.A.T. Goals are two highly-effective frameworks which can help you rethink and refine your goal-setting process. Both frameworks can help you define goals that are achievable, measurable, and time-bound.

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Archmark

MAY 12, 2023

Sooner or later, you get to the point where you’ve been staring at the same pages for years, and you realize that your website’s user experience is embarrassingly outdated. The navigation is confusing, the content is stale, the color scheme is stuck in 2014, and the design doesn’t come close to representing your firm’s capabilities. Yep, it’s time for a new website.

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Archmark

MAY 12, 2023

Let’s be honest, you already know that having a well-thought-out marketing plan for your architecture firm is essential for success. You know that a sound marketing plan can reduce the feast and famine syndrome — not having time to find work until the work runs out — by helping you build a pipeline of potential customers. But there is one problem. You’re an architect — marketing is not part of the standard design school curriculum.

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Archmark

FEBRUARY 27, 2018

The Architect's Guide to Effective Branding 7 Steps for Architecture Firm Branding Branding for architects isn’t just about having a beautifully designed logo. In fact, when it comes to promoting your architecture firm, a distinctive brand is fundamental to communicating what makes your firm unique and different. In our experience branding and rebranding architecture firms , construction companies, and home service providers over the past ten years, we have developed a strategic process that mak

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Archmark

FEBRUARY 27, 2018

How Architects Can Improve Their SEO Position Optimize Your SEO and Get Found Online — Bryon McCartney, Chief Creative Strategist, Archmark 1. Build Out Your Landing Pages 2. Start and Keep a Blog One of the best ways to expand your landing pages is to start a blog. This can potentially be a never-ending stream of fresh content to improve your SEO position.

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Archmark

FEBRUARY 28, 2018

Brand Boost for Architects Four Steps to Refresh Your Brand How to Transform Your Architectural Firm’s Brand Branding for architects represents some of the biggest challenges in marketing. But when you get the branding right for your architecture firm, you can drive lasting success and engage more of your ideal clients and team members. While reviewing the branding and websites of more than 400 Florida AIA-member firms over the last few years, we have noticed that they quickly blur together.

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Archmark

FEBRUARY 28, 2018

Attract Better Projects with a Digital-First Branding Strategy Use a Digital-Focused Strategy for Your Architecture Firm Digital transformation is changing how professional services firms are engaging with potential clients. Just as architects and designers have adopted technologies to improve day-to-day work, it's also time to embrace digital technologies for marketing and business development.

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Archmark

MARCH 29, 2018

Marketing trends that can help improve how you market your architecture firm These marketing tactics and strategies have gone from trendy to best practice. When I started my career in marketing communications three decades ago, the internet was only beginning to change everything. Once those changes started, they never stopped. Clearly, the internet has sparked many marketing trends that come and go.

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Archmark

APRIL 12, 2018

Give Your Architecture Firm’s Website a Performance Boost! Five Web Design Tips Your Architecture Firm Can’t Ignore I've been designing websites since 1997, and in that time, websites have changed quite a bit. With all the changes over the years, it's no surprise that I often find some firm owners don't understand how architecture website design really works.

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Archmark

APRIL 25, 2018

5 Ways to Build a Successful SEO Strategy How to Boost Your Search Engine Optimization “50% of searches that people conduct on their mobile phone will result in a visit to a business that same day.” Are you on the fence about creating a Search Engine Optimization (SEO) strategy for your architecture firm? You might think that your architecture firm gets 90% of new business from referrals, so why bother with SEO.

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Archmark

APRIL 27, 2018

How Email Marketing Can Work for Your Architecture Firm Three Steps to Get Started and Make Email Marketing Easier for you Let's face it. Business runs on email. As I glance over to see my inbox is far from that elusive "inbox zero," I'm reminded every day just how much I rely on email to keep our business running and growing. Worldwide, more than 205 billion emails are sent every day.

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Archmark

MAY 15, 2018

Use Email Marketing to Help Build Your Architecture Firm  Five Tips for Improving Your Email Marketing 149,513 That's how many emails are sent every single minute. It makes me re-think the likelihood of ever getting to "inbox zero" for my own email. The truth is, there are some emails I like to keep and go back to so I can revisit links to articles and blogs, and several that I will take action on to sign up for a webinar or grab a download.

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Archmark

MAY 21, 2018

Emotional Marketing How to Put Your Heart into Your Marketing What do you love about working in architecture? Now look at how you present your firm to the world — your website, your social media, your blog, professional listings, business cards, brochures, and even how you talk about your work. Have you successfully connected what you love about architecture with how your firm is marketed?

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Archmark

MAY 23, 2018

Build a Stronger Brand for your Architecture Firm Do you have a Brand Strategy? Architects know that a strong foundation is essential to project success. When it comes to growing your firm, that strong foundation is found in a great online experience with a clearly-differentiated brand and a high-performing, well-designed website that help you attract more of your best clients and potential employees.

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Archmark

JUNE 1, 2018

Is Your Architecture Portfolio Helping Your Firm Grow? Five Ideas On How To Make Your Architecture Portfolio Stand Out Is your architect portfolio online a lonely gallery or a magnet for new clients? When was the last time someone searched your architecture portfolio on your website? Did they contact you? Sure, you have great projects, but if no one finds your architecture portfolio online, it’s just a collection of pretty pictures.

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Archmark

JUNE 11, 2018

Building a Brand For Your Architecture Firm Tips For Making Your Architecture Brand Stand Out How would you describe your architecture firm's brand? If you can't answer that question, it's time to talk. Your brand is your vehicle to success. If it isn't fine-tuned, it's not going to travel as far as it should. Building a brand that establishes your business's expertise, niche, and reputation takes work.

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Archmark

JUNE 15, 2018

Creative Architect Business Development Strategies to Get Better Clients & Projects For Your Firm Stop Settling, Start Taking Control of your Business Development Pipeline Architect business development can be very challenging. It's not a topic that comes up in design school, and many of the practices that firms employ today can simply be categorized under the heading, “That's the way we've always done things.

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Archmark

AUGUST 21, 2018

Is Your Architecture Brand Helping You Attract Clients and Win Projects? Why Is Brand Consistency so Important? There are a few reasons brand consistency is essential for your architecture firm: It helps clients recognize your business. It creates trust with both existing clients and potential leads. It presents a clear message to your audience.

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Archmark

APRIL 17, 2019

What we learned from reviewing more than 400 architecture firm websites Archmark takes the stage at the 2019 AIA Florida Convention  Our managing partners, Bryon and Kellie McCartney, were invited to speak at the 2019 AIA Florida Convention and Trade Show in Orlando. The theme of the convention was “Pursue Your Passion For Architecture” and Bryon presented about what architects can do to attract more — and better — clients.

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Archmark

FEBRUARY 26, 2020

The Architect’s Reading List Books to inspire and inform architecture firm owners Classics and new titles that earned a spot on our Archmark reading list for architecture firm owners. We’ve included the links to audio books at Audible. Focus & Mindset Design Is a Job By: Mike Monteiro From contracts to selling design, from working with clients to working with each other, this brief book is packed with knowledge you can't afford not to know.

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Archmark

JULY 28, 2020

Turn local expertise into a marketing advantage for your firm! How many architecture firms are located in your state or your city? As a local architecture firm, setting your firm apart from the competition and attracting the right clients and projects can be a serious challenge. What can you do to capitalize on your experience and local knowledge as an architect and position your firm to benefit from — and grow with — the trends and needs in your community and your state?

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Archmark

SEPTEMBER 13, 2020

Archmark’s Bryon McCartney has teamed up with Nikita Morell , a copywriter and marketing strategist for architects, to co-host the first-ever Architects Success Forum from September 21-25, 2020. This is not just another CEU seminar on implementing the 2012 IECC for Commercial Construction. It’s the first-ever marketing event created especially for Architecture, Engineering and Construction professionals, like you, who want to increase their visibility, build their influence, and attract better c

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Archmark

JUNE 16, 2021

How Do Architects Attract Better Clients? Check out these five marketing ideas to improve your new business pipeline. Locate Clients Looking for Architects with These Five Architectural Marketing Ideas “How do I attract ideal clients and projects for my architecture firm?” Because we work exclusively with architects, this is a question we hear all the time from firm owners.

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Archmark

JULY 13, 2021

Attraction Marketing for Architects Is your architecture firm attracting your ideal future clients? What’s the best way to find clients for your architecture firm? Many firms we speak to claim that their clients find them through ‘word of mouth.’ But relying on word of mouth puts your firm at the mercy of an unpredictable business development process that can create uncertainty and risk for your firm.

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Archmark

JULY 21, 2021

Does Your Architecture Firm Need Better Connections? Relationships. Reputation. Referrals. We know that the “Three Rs” are at the heart of business development for most architects. But, let’s be honest, while many projects may start with a personal relationship, it is time consuming and even overwhelming to keep up with all the in-person networking and meetings it takes to build initial connections with the right people.

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Archmark

JULY 22, 2021

Five Factors Your Firm’s Website Must Get Right! "The internet is littered with failed architecture firm web design projects, and it ain’t pretty.” — Bryon McCartney, Chief Creative Strategist, Archmark Architecture websites are no longer only about making your portfolio look good. They're about attracting, engaging and converting visitors and referrals into potential clients.

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Archmark

JULY 26, 2021

Five Architect Marketing Building Blocks to Grow Your Firm! “The best organizations view marketing as just as important a skill set as design. If you don’t build a pipeline of work you have no work.” — Richard Marshall, Principal, Perkins+Will No matter how good an architect you are, or how talented your team is, you need a strategic approach to marketing in order to succeed.

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Archmark

AUGUST 2, 2021

In 2019, Archmark Architecture Branding & Marketing, revealed the results of our study of more than 400 architecture firm websites (we’re currently at over 500 today). What we learned from that research was that only 25% of architecture firm websites met Google’s most basic criteria for an effective web presence. Yes, you read that correctly, a full 75% of the firms we evaluated failed to meet the basic standards for an effective website for architects.

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Archmark

AUGUST 3, 2021

The Five Major Architecture Firm Website Design Pitfalls to Avoid Architecture website design might not be the highest priority for firms that rely on reputation and relationships to keep their project pipeline full. However, there are a total of 20,836 architecture firms in the United States, and the chances are pretty good that you are facing some stiff competition.

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Archmark

AUGUST 3, 2021

Since 2016, our agency has been dedicated to helping owners improve their architecture firm marketing. In fact, we have analyzed more than 550 architecture firm websites to see what works (and what doesn’t) when it comes to marketing for architecture firms and attracting new clients online. Through this research, we developed an understanding of seven critical mistakes that architecture firms are making when marketing their architectural services—and communicating their value—to potential cl

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Archmark

AUGUST 5, 2021

Architects, learn how to showcase your expertise, experience, and know-how using under-utilized blog and content topics. Content marketing for architects: What it is, how it can help your firm, and how to get started. Content marketing is all about helping you attract the right clients, and creating information that helps answer their questions, and in the process, helping them see you as a valuable resource.

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Archmark

AUGUST 7, 2021

What gets planned gets done! — Michael Hyatt, Productivity Guru Strategic planning and goal setting are often overlooked by architects. Why, because, despite having to know everything under the sun about building design, most architects are not educated about sound business principles. Architects — S.M.A.R.T. goals make smart plans! If you are not setting clear goals for yourself and your firm, keep reading, and be sure to download our free guide in the sidebar below.

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Archmark

AUGUST 11, 2021

Yes, at Archmark, we have helped many firms create SEO-optimized websites that attract ideal clients and better projects. Often these projects result in quicker approval, higher fees, and better profitability. Keep reading to learn how you can architecture firms can get found online. Start by Getting Found on Google. “How do I get architecture projects online?

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